Banking on Facebook.

       

ICICI bank's  "Your Bank Account" app for Facebook 

      Most of new generation banks now have a Facebook page to interact with their customers. The banks mainly uses the page to provide updates of the bank and financial markets to its customers. But ICICI bank decided to use Facebook to allow its customers to access their bank account through the social networking site. ICICI bank developed "Your Bank Account" app for Facebook where the customers can access their bank accounts directly. The app allows the customers to check balances, request for cheque book, upgrade their debit cards etc. The app is hosted by ICICI bank servers. Their is no question of the security features as the communications happen through secure SSL channels. 

      With the introduction of one-of-its kind app ICICI bank has provided its customers with a new banking experience. ICICI expects to attract the new generation would-be customers who frequently visit the social networks like Facebook. More than 4,50,000 customers have already registered with this application. More banks are also expected to follow ICICI bank as social networks are gaining their popularity day by day.

Click Here to access the app.